Media Relations

We understand the importance of being seen, read, and heard. We want to know what issues matter to you, so that we can help you directly shape the media coverage that impacts your work.  Booking TV appearances, assisting you in drafting articles and placing opinion pieces — these are just a few of the services that WSG can provide.

  • Booking and Pitching: We place you on major domestic and international television outlets through direct engagement with bookers and producers. With diverse connections in the media space, we also pitch client Op-Eds to print and online media outlets for placement.

  • Message Guidance: We provide messaging recommendations so that you are fully ready to appear in the media – be it on television, radio, in print, or in social media outlets. Through rigorous preparation, we’ll help get you ready to effectively answer interview questions with finesse.

  • Ghost Writing: Before pitching to media outlets for placement, we will help you write the initial drafts so that you can make the perfect first impression.

  • Direct Appearances: We can appear on television and in print outlets to advocate on behalf of your perspective to a broad audience.

  • Media Roundtables: We organize dynamic media roundtables with leading opinion pundits, editorial writers, and reporters, so that your issue gets the attention that it deserves.

Joel Rubin’s Experience in Media Relations   

Joel is a sought-after media commentator on both national security and domestic political issues. As a result, he possesses a uniquely diverse set of several hundred personal booker contacts at both domestic and international television networks, as well as with leading journalists and opinion writers.

In 2018 alone, Joel appeared on TV more than 100 times, including more than 20 times each on MSNBC and FOX, as well as in dozens of appearances on Bloomberg TV, Al Jazeera, China Global TV Network, TRT, i24, and Ora.

Joel also maintains a frequent presence in the print media, including as an expert political opinion contributor for Axios, The Hill, the Washington Jewish Week, and the Forward. In addition, Joel has been quoted multiple times in the Washington Post and has placed opinion pieces in Politico, Foreign Policy, and USA Today.

Just a few examples of Joel Rubin in the media . . .